Chupi Sweetman

After a decade of working in the giants of commercial fashion, Chupi founded her eponymous jewellery line in 2013. Her creative and strategic vision has scaled Chupi to a luxury jewellery brand selling into 70+ countries .


Part of the coveted EY EOY Alumni and a Lead Entrepreneur on the KPMG Enterprise Ireland backed Going for Growth program, Chupi is one of Ireland’s leading female founders and is regularly featured in the press.

Chupi designs timeless pieces to mark life’s most precious moments. Her award-winning jewellery is destined to become your future heirloom

Chupi partners with a select few brands each year, bringing her unique insights as a female founder of a global, multimillion-pound enterprise to prestigious partners such as Google and Facebook. As a dynamic corporate speaker and accomplished contributor, Chupi captivates audiences with her compelling story and expertise on:

  • Equality & Diversity

  • Inspiring Teams

  • Design Thinking

  • Founder Journey

  • Branding & Brand Building

In addition, Chupi collaborates with brands to create inspirational and aspirational content, which she shares with her engaged audiences on Instagram and LinkedIn.