On April 21st, 2023, Dublin's Clarence Hotel was abuzz with excitement as we gathered to unveil Childs Farm's latest innovation: the SlumberTime™ range. Designed to infuse bedtime routines with a touch of magic, these bathing products for young children and babies are poised to revolutionize the way families approach sleep.
At the heart of the event was a thought-provoking panel discussion featuring a lineup of esteemed experts. Joining Childs Farm's visionary founder, Joanna Jensen, were renowned figures in the parenting and wellness spheres; Mother of three and brand ambassador Vogue Williams, children's sleep expert, Lucy Wolfe and Head of Technical, Regulatory & Sustainability at Childs Farm, Louise Norman. Together, they delved into the importance of bedtime routines, offering invaluable insights and tips for creating a nurturing environment conducive to sleep.
The panel discussion attracted a diverse audience of invited influencers, predominantly mothers, along with a select group of journalists and media personnel. Against the backdrop of the elegant Rose Room, guests engaged in lively discussions, exchanging perspectives and experiences on the journey of parenthood. While adults immersed themselves in insightful conversations, children were welcomed into a playful oasis, complete with refreshments and a soft play area. The launch of the SlumberTime™ range was not only a product unveiling but a celebration of the power of community and the importance of restful sleep in nurturing young minds and bodies.