BOURJOIS: A 360 campaign in action

When all the elements of a 360 degree brand campaign work in unison together the results are fantastic! 

We're still obsessing over this video we worked on with @bourjoisparis @image.ie @event_junkies @outsetagency and the beauties that are @tara_makeup @aimeeconnolly_com @chloeboucher #rougevelvetthelipstick #bourjois #makeup #lipstick #shootlife

A post shared by Versify (@versify.ie) on Sep 22, 2017 at 1:38am PDT

Loving the new @bourjoisparis video we worked on with @event_junkies, @image.ie, @mariamcm91, @andrearocheagency starring @hollycarpenter @jodiewood_ @rozannapurcell #makeup #beauty #bblogger

A post shared by Versify (@versify.ie) on Sep 7, 2017 at 10:29am PDT

So proud of @aimeeconnolly_com who has just launched the @sculptedbyaimee Limited Edition Rose Gold Palette. You could not meet a more talented, hard working and down to earth girl. Well done Aimee!

A post shared by Versify (@versify.ie) on Nov 17, 2017 at 10:38am PST

We worked with the Bourjois team to publicise the launch of their brand new lipstick range arriving into the Irish market. As well as traditional PR activity, VERSIFY also worked with leading Irish publication Image Magazine to design a 360 degree campaign which involved print media, PR, video content, social media and online support. 

To catch the attention of our target audience we used some of Ireland's top female talent to showcase the new Bourjois lipstick range and add an extra level of engagement to our campaign.